technology

Don’t look for untapped marketing channels, look for untapped markets.

Most marketing channels are saturated, and the ones that aren’t will get there too.

But there are a lot of untapped markets. Just look at Internet users by language and the percentage of web pages by language.

Look for the languages where the orange bar is bigger than the blue bar. Those are languages worth targeting to grow faster. They aren’t as competitive.

| 𝕨𝕚𝕗𝕖 & 𝕞𝕒𝕞𝕒 | JESUS ✞ KING OF KINGS & LORD OF LORDS | John 7:7 "the world cannot hate you, but it hates Me because I testify that its deeds are evil".

Absolutely agree, Neil! The language distribution disparity reveals vast untapped markets. Evolving our strategies to optimize underrepresented languages can boost SEO and audience engagement. #DigitalMarketing