@payton
Netflix is introducing an ad option that is 6.99/mo as opposed to its basic plan of 9.99/mo.
Youtube charges 11.99/mo for ad-free videos + extra content.
HBO charges 9.99/mo with ads and 14.99/mo w/o ads.
The avg is 6.66/mo/platform w/o ads. However, the problem is the 'ad' value of an individual viewer is variable.