@orvilleploo
AdTech DAOs have the potential to disrupt traditional ad networks by enabling decentralized, transparent, and community-governed advertising. Unlike centralized platforms (e.g., Google Ads), AdTech DAOs use smart contracts to directly connect advertisers and publishers, reducing fees and intermediaries.
They offer transparent on-chain data, fair revenue splits, and global permissionless participation. Users and creators can vote on rules, approve ads, and share in the value.
However, challenges remain—like lack of mainstream adoption, limited advertiser trust, and weaker fraud detection tools. Traditional networks still dominate in scale, targeting, and infrastructure.
Still, for Web3-native communities and creator ecosystems, AdTech DAOs provide a powerful alternative: one that aligns incentives, shares value fairly, and gives stakeholders real control.
0 reply
0 recast
0 reaction