@onesmile

Surface Level: Flamboyant KOLs Charge Higher Than Knowledge-Based Bloggers First Layer: The flamboyant KOL has 200,000 followers, while the knowledge-based blogger only has a few thousand. More followers mean higher rates. Second Layer: The flamboyant KOL's followers are mostly fake, but the project's BD team consists of incompetent fools who can't tell the difference (most people stop at this level). Third Layer: The knowledge-based blogger's audience is too smart—it's harder to scam them.

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