@oliverdg
Crypto-native brands—whether NFT collections, meme coins, or DeFi communities—compete in cultural capital rather than traditional advertising. Their power lies in grassroots virality and user ownership. Rivalling mainstream brands depends on their ability to expand beyond crypto circles into wider culture. Success stories like NFTs in art and fashion show potential. However, most struggle with sustainability. Crypto-native brands can rival traditional ones if they leverage ownership as identity—turning users into brand evangelists.
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