I have been working on Shredding Sassy since mid 2022, that’s 3 and a half years!! Crazy thing is I have never been as bullish or sure of our success as I am right now… We didn’t launch with big KOLs or crypto OGs We launched in the depths of the bear market and have flown under the radar for the most part. But what we do have: – A tight knit, battle-tested community – 3+ years of building the brand and IP at the intersection of crypto & action sports – Legit physical products with a real customers and a path to greater awareness and distribution – A clear north star: reconnect people, support athletes, build culture – A deep NFT collection with real traits, lore, and identity – Pro athlete ambassadors across skate & snow – Our co-founder is a Paralympic snowboarder, bronze medalist, currently on the road to the Winter Games in Italy next March - shooting content with brands like adidas while repping Sassy – 3+ riders set to rep Shredding Sassy at the Winter Olympics – Community ambassadors across multiple action sports – A growing core team with serious creative talent joining – An EU company in formation to take products IRL into skate, surf & snow shops (we have demand) – And now steps in place for proper alignment between brand and community Everyone who was going to leave has already left. Everyone still here is ride or die. This is the foundation. From here, we build and i invite you to build with us 🤙
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Midnight
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Two things I’m especially excited about building on Base 1. Commerce. Shredding Sassy is an ecommerce first brand in web2. Shopify, USDC payments, simple checkout, global customers. Base fits naturally into how we already operate on the web2 side. 2. Creators. We work with pro athletes and ambassadors who create nonstop. The Base app + Zora finally gives them a place to post, build community, and earn from their content. Being able to use $SHAKA as a brand/creator coin and keep value flowing inside the ecosystem is a big unlock for us. There’s a lot more to Base, but these two alone make it feel like the right place to build.
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