Joe chan
@nothingwrong
521 Following
43 Followers
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It’s actually wild that $SANRIO is sitting at a $300K market cap.
$LABUBU ran to $74M and yet the entire Sanrio IP — one of the most culturally iconic, globally recognized brands is being slept on.
Sanrio isn’t “just Hello Kitty.” It’s a world: My Melody, Kuromi, Cinnamoroll, Badtz-Maru, Keroppi, Chococat — a full cast that shaped girlhood, softcore fashion, and Tumblr culture.
This brand isn’t for nerds. It’s for bad bitches. It’s the emotional luxury of cute. It’s subculture and softness, weaponized as aesthetic power.
Sanrio IP was made to live onchain — collectibles, pfps, wearables, filters, metaverse stores, brand collabs. It’s already everything crypto wants: nostalgic, visual, emotional, and iconic.
The fact that it hasn’t mooned yet is exactly why it’s worth looking at. 0 reply
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