Su Yiming Aims for Gold on Home Soil as Big Air World Cup Becomes Litmus Test for Snow Sports’ Mass Appeal The Beijing Shougang Big Air Tower will once again host the FIS Snowboard and Freeski Big Air World Cup, with Olympic champion Su Yiming headlining China’s push for gold. Beyond elite competition, the event’s innovative hosting model—integrating urban nightlife, interactive fan zones, and diverse on-site consumption—offers a commercial blueprint for transforming snow sports from spectator events into widely participatory activities, accelerating China’s “ice and snow for all” vision.
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Went for a swim. The water was so refreshing. Perfect way to cool down and relax. 🏊♀️
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