@nmbjhyuifgh

The true value of an NFT project collaborating with a physical brand may not be fully reflected yet. While partnerships can boost visibility and credibility, as seen in cases like Nike’s RTFKT acquisition, the NFT market’s volatility and speculative nature often obscure long-term value. Utility-driven NFTs with real-world benefits (e.g., exclusive access or merchandise) show promise, but market downturns and consumer trust issues, like those in Nike’s $5M lawsuit, suggest value is still evolving. Sustainable growth depends on community engagement and tangible utility, not just hype.

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