@nicolaus

This looks good here; the MVP identity kit is coming together. I'm hoping to finish up the final pieces that I feel I need to be ready to officially launch Atmo Studio. I teased the soft launch at the end of the year in my excitement of finishing that logomark but I wasn't ready to ramp up the lead generation and marketing efforts yet. The last obstacle I've placed in front of myself is completing a capabilities deck to use as an MVP portfolio. I certainly feel the pressure of every day as I am currently living off a limited runway of my own savings — maybe another 2 months before I need to start doom scrolling LinkedIn for a job. But I also feel like every day is moving me that much closer to success, and that keeps me going. It's so fulfilling feeling the gap close between how I spend my time and how I WANT to spend my time. Building the Atmo brand as a platform to help others and fund my passions is a dream come true. This is a slow burn — I believe in holistic, sustainable growth and Atmo is the outward expression of that mindset. I can't wait to find the builders here who share those values, or are open to discovering how they can use their brand to lead their business, and work alongside them to realize a vision of their own. If you have a business idea or have been building for a while but have struggled to articulate what you're doing, who you're building for, and why it matters, I will help you connect to your emotional core and build a brand system that will give you that clarity in the market and grow with you over the long haul. Atmo Studio launch is imminent.

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