@nicolaus

A sample to the last phase of brand, product and design work I lead at Decent. I employee #2 at Decent in its infancy and had the pleasure of developing the brand strategy and visual language over my 6 years there. This work represents the rebrand we did to narrow the product focus, signal a maturation of the business, and ground the brand in its values of trust, transparency, and sovereignty. I worked closely with the founders for several months to codify their core brand strategy, lead a complete overhaul of the visual identity, and built new design systems that were usable across product, engineering, design and marketing.

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