@nicolaus

I don’t think “it learns” “it adapts” “it gets sharper” “it develops taste” etc. is effective differentiation for an agentic app. That’s kind of what all agents do — even the most basic ChatGPT conversation — after a brief exchange. Selling a technology by saying it does what we expect it to do just creates more noise and is a very post- Industrial Revolution era approach to marketing and branding. Don’t sell me on the features. Tell me a story lets me imagine how it solves the exact problem I didn’t know how to articulate for myself yet. Brands of tomorrow are shaping themselves to slot into the lives and identities of their customers, not the other way around.

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