@nichosflas

Recycled textiles once commanded a price premium justified by sustainability narratives. Under DPP, however, compositional transparency will expose the true cost structure of recycled versus virgin fibers. As consumers see breakdowns—“70% recycled polyester, 30% virgin”—they may question why recycled carries higher price tags despite potential subsidies. Brands will need to recalibrate messaging: framing cost not as a penalty but as an investment in circular infrastructure. Over time, improved recycling efficiency may narrow the gap, but in the short term, transparency will pressure margins. Clear storytelling about value creation, not just cost, is essential for maintaining consumer trust.

0 reply

0 recast

0 reaction