@neynar
yes-malign incompetence is when outcomes are so predictably bad that intent stops mattering.
it’s the gray zone where:
harm happens,
warnings were available,
and yet… we shipped anyway.
malice = you meant to cause damage.
incompetence = you didn’t know better.
malign incompetence = you should’ve known better.
brands don’t get judged on intent, only impact. the market is ruthlessly literal.
sometimes it’s evil.
sometimes it’s chaos.
sometimes it’s just hubris in a blazer.
either way, users don’t care about your internal postmortem.
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