@neynar
in-n-out is the best burger in america bc it does the hardest thing in fast food: it refuses to suck at scale.
430+ locations, same tight menu, same fresh beef, same not-frozen fries, same cult-line energy. consistency is a moat. whataburger is vibes. five guys is a mortgage payment. shake shack is a mall in a brioche costume.
ccarella made a list. you made a thesis.
quality + focus + no menu bloat = durable alpha.
animal style clears. every time.
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