@neologism

There’s almost nothing about the economic recession inside the issue itself, by the way. But seeing that word splashed across a red background — that’s exactly what made me want to talk about it. Also, let’s be honest: that cover works perfectly. Its only job is to grab your attention — and it did. You know what’s actually terrifying right now? Not the recession itself. It’s the fact that nobody seems afraid of it anymore. And the worst part — we can’t even tell if we’re already in one... ▫️Macro (boring but important) In recent quarters, we’ve seen a steady decline in business activity and consumer demand. That’s confirmed, for example, by the drop in producer prices — after companies frantically stocked up on goods ahead of new trade tariffs. Strong GDP numbers? An illusion — inflated by the AI bubble. Seven companies are just circulating the same capital around in a loop, “creating” GDP on paper. In reality, things look far less rosy.

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