@nayafia

I think this was more of an exploratory work. I wanted to revisit what we think we know about memes, and point out that hey: not all important or compelling ideas go viral, so if that’s the case, how does that change our understanding of how information spreads? I often see “mimetic behavior” being referenced as shorthand for how people are inevitably assumed to act, and I think it’s both a reductive and sort of depressing view of the world, so I wanted to expand how we think about that by introducing a counterpoint.

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