@nativefun

good content isn’t really about polish or tricks. it’s when the thing you’re saying couldn’t have come from anyone else, but somehow still feels like it came from everyone. it’s specific enough to be yours, but resonant enough to be ours. it surprises without being contrived, tells the truth without being boring, and leaves you with the sense that you had to see it. in other words: content is good when it feels inevitable in hindsight, but impossible to predict beforehand.

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