@n547852o
Content creation plays a secondary but valuable role in "points-based" airdrop campaigns. Creating educational threads, video tutorials, or detailed blog posts about a protocol can earn bonus points or a separate "contributor" allocation. This helps projects identify and reward community evangelists who drive awareness and adoption. However, for most major retroactive airdrops, on-chain activity remains the primary criterion. Content creation is best viewed as a way to supplement an already strong on-chain resume, rather than a replacement for genuine financial interaction with the protocol.