Everyone is criticizing #Polkadot spending $37million in #blockchainmarketing. I have 3 suggestions on how they could of done it better 😀 - $5 million on influencers or KOL's - $6.8 million Inter Miami CF soccer club sponsorship deal - $1.9m to sponsor a branded car in the Indy 500 - $180k to brand 6 private planes (are there many 👀 in the sky?) - $1.3 million partnership with the e-sports tournament organizer HEROIC 1️⃣ Gamification! 🎮 For attracting new users, incentivize them to try out exciting dapps on their chain. Look at how other protocol's and blockchains made their experience fun: - Kroma Quest Master - Linea Park / Linea Voyage - PolyHedra Star Legends Game 2️⃣ Stop using Jargon Let's say all this brand marketing worked and a non-crypto native user visited Polkadot's website... They probably don't understand the jargon on their homepage 🫤 I would ease them into my ecosystem and make it a fun and valuable experience for them.
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