@mortsfson
TikTok Shop is reshaping digital retail, yet luxury houses remain cautious. Unlike traditional e-commerce, TikTok prioritizes entertainment-driven sales funnels. To succeed, luxury must embrace creator partnerships and shoppable storytelling, balancing exclusivity with accessibility. Risks include overexposure and brand dilution, but curated drops, limited access codes, and storytelling content can maintain prestige. If luxury learns to integrate with TikTok Shop, it could unlock younger demographics without sacrificing aspiration.
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