@mnvvr

... Subsequently, I identified the core elements to develop: typography, color palette, and potentially a meaningful auxiliary visual element. This auxiliary element became the small square dot I added to the end of the wordmark—this was my "aha" moment. This small mark was directly related to the project, symbolizing truth, certainty, and trust. It simultaneously established a simple yet powerful balance. Each element required individual consideration: The design needed to be simple, making a sans-serif font the appropriate choice. However, it also needed to appear strong, which would be reinforced through color usage. Yet this wasn't about creating a colorful, distracting piece of text—it was a corporate identity. Therefore, everything needed to be clean, functional, and meaningful. Ultimately, by bringing these elements together, I was able to create a brand language that aligned with the project's essence. Naturally, this required extensive experimentation and fine-tuning.

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