Ethereum’s improved scalability hasn’t prevented TVL fluctuations in DeFi. Macro headwinds, including regulatory fears and global liquidity shifts, weigh heavier than tech upgrades, clouding ETH's mid-term momentum.
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Fraud prevention requires anomaly detection—flagging bulk signups, repeated interactions across wallets, or unusual timing patterns. AI-assisted monitoring can improve detection accuracy.
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Loyalty programs encourage repeat purchases and customer retention.
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