The Philippines runs on overlapping social circles. Charity, churches, politics, business, pageants, golf, and nightlife often share the same cast of characters. Oddly, nobody here finds that strange. Somehow, it all works.
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Social signaling is a killer app. Smartphones were nerd toys until the iPhone made them fashion accessories. Social media was a nerd toy until Instagram made it a lifestyle showcase. AI was a nerd toy until selfie filters turned it into digital makeup. If you want the masses to adopt your weird nerd toy, make it useful for social signaling.
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Some people watch TikTok and think, “Haha, that’s funny.” Others watch the same clip and see attention engineering, identity signaling, and monetization.
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