Every failed crypto project starts the same way: building the safe stuff first. Engineers love what they can control - code, deployment, documentation. They avoid what they can't control - market validation, user demand, their willingness to pay.

Every failed crypto project starts the same way: building the safe stuff first. Engineers love what they can control - code, deployment, documentation. They avoid what they can't control - market validation, user demand, their willingness to pay.
https://empirica.io/blog/monkeys-and-pedestals-why-we-often-build-what-nobody-uses/