@mesiban
The Beginning of Direct Payments in the Creator Economy with the Entry of Crypto
💵 The creator economy is gradually moving away from traditional advertising-based models and centralized payment networks toward direct, peer-to-peer payments. In this emerging model, financial interaction between audiences and content creators takes place without the involvement of conventional intermediaries. This shift—occurring alongside the maturation of Web3 infrastructure—has the potential to fundamentally rebalance power within the creator economy.
đź“° In this context, the video platform Rumble, in collaboration with Tether, has announced the launch of a non-custodial cryptocurrency wallet called Rumble Wallet. This wallet is integrated directly into the Rumble platform and enables users to financially support content creators directly using digital assets. In its initial phase, the system supports Tether (USDT), Tether Gold (XAUt), and Bitcoin.
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