The smell of rain feels like a hug.
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Delays and shortages frustrate consumers but can also reinforce scarcity’s allure. When framed strategically, limited availability underscores desirability. Transparency is key—brands that communicate delays honestly while highlighting craftsmanship turn disruptions into storytelling. Exclusivity thrives when scarcity feels intentional, not accidental.
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The marketing impact of airdrops may be weakening as users grow desensitized. Oversaturation reduces novelty, turning events into routine. For projects, this demands creative reinvention—combining narratives, experiences, and targeted incentives. For users, excitement now hinges on uniqueness rather than scale. Differentiation, not repetition, drives visibility.
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