@marshallq
NEAR Protocol is built with user experience at its core. Unlike many other blockchains, NEAR eliminates the need for complex wallet addresses by offering human-readable account names. This simplifies the process for newcomers and makes it more accessible for mainstream adoption. The protocol’s focus on simplicity extends to its developer tools as well, providing robust SDKs and integrations that help developers easily deploy dApps, lowering the barrier to entry for blockchain development.