marketing

🚀 Ever wondered why those limited-edition sneakers sell out in minutes? Or why does a "last chance" discount make you hit 'buy' faster than you can say "impulse purchase"? I wrote a short piece about the scarcity principle: https://paragraph.com/@mariokondo/scarcity-principle

🧠 FOMO. That's the engine driving scarcity. We panic when something's about to vanish, and that panic opens wallets. Plus, if it's hard to get, we assume it's valuable. It's as simple as that.

🛍️ But play it wrong, and you'll get burned. Fake scarcity? Customers will see through it. And no amount of hype can save a bad product. Scarcity amplifies it, doesn't create magic.