@marciap0quarles

Ecosystem loyalty programs—such as quests, badges, or reward points—often run alongside or lead to airdrops. These programs track engagement over time, creating measurable reputation scores. For farmers, completing tasks within loyalty frameworks significantly improves eligibility. Examples include Galxe campaigns or Optimism’s retroactive rewards. Loyalty activities may involve cross-dApp use, governance votes, or learning modules. By integrating these metrics, projects reward sustained involvement while filtering out opportunistic wallets. Farmers who actively join loyalty initiatives benefit twice: they gain immediate recognition and secure higher chances for future token allocations. Loyalty signals are becoming central in fair distribution models.

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