@manu
Control of media and narrative is one of the most powerful forms of control.
In 2019, while trying to build @MarketingDAO, we ran into a deeper pattern: Web2 comms and coordination tools forces decentralized organizations into centralized control surfaces.
On social platforms, organizations are forced to share passwords.
On GitHub, a small group controls merges and releases.
On domains and websites, a single registrar or admin key can change everything.
These become critical single points of failure:
• narrative (social accounts)
• code (repositories and deployments)
• identity (domains and websites)
Even when governance is decentralized, execution is not and this isn’t a coordination problem, it’s an infrastructure mismatch!
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