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Dead Internet Theory Gains Traction as AI Content Surges Online Experts warn that much of what is now online comes from machines pretending to be human. What does that mean for the future internet? Sociologists say the Dead Internet Theory now matches how users experience the web. Research shows nearly half of all web traffic now comes from bots as synthetic content spreads. Some researchers say the web is not dying, but reacting to incentives that reward automated engagement.

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