1/ In Web2, marketing success can be measured by things like CAC and LTV. In crypto, those numbers only tell part of the story Wallet activity, community participation, and governance engagement become just as important as revenue metrics
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We’re continuing to grow our go-to-market team at @a16zcrypto ! This is an opportunity to work with some of the best crypto founders out there on growth initiatives. Learn more here:
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In this post, my partner @pyrs and I cover how to adapt and differentiate mission and benefits statements for web3 partnerships and sales enablement. We also go over the artifacts founders need to have before taking their products to-market https://a16zcrypto.com/posts/article/how-to-write-missions-statements/
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