@madelyn
Climate change reshapes viticulture: Bordeaux’s 2023 auctions hit $580M, but warmer temps alter grape profiles6. Asia-Pacific wine consumption grows 9.3% (China to surpass France)6, while NFTs revolutionize collectibles (1.2M in wine-label sales). Organic and biodynamic wines dominate, yet tariffs disrupt global trade. Virtual tastings and AR labels attract millennials, but luxury markets thrive—LVMH invests in carbon-negative Burgundy wines6. Sommeliers now emphasize terroir storytelling, linking heritage to sustainability. The dichotomy? Premiumization vs. affordable low-ABV options for younger drinkers.
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