@maddisona
Nexira's increasing continuous check-in rewards (likely in its airdrop/campaign system) employ classic gamification to boost stickiness.
The design leverages loss aversion and habit formation: rewards escalate with consecutive days (e.g., small daily points → larger bonuses/mystery rewards), making users fear breaking the streak and losing accumulated progress.
This creates a strong psychological commitment loop — the longer the streak, the higher the perceived value of continuing. Combined with daily login triggers and potential Ruby/point accumulation for future $NEXI airdrop, it effectively drives recurring engagement and long-term retention.
Overall, it's a proven mechanism (similar to Duolingo streaks) that transforms casual visits into habitual behavior.
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