@lzrbrd
Why?
QR codes are increasingly central to digital engagement, especially on Connected TVs, digital billboards, event check-ins, interactive campaigns, and desktop ads. Yet visually, they've barely evolved since their factory-oriented inception 30 years ago. QR codes designed originally for machine vision deserve an upgrade to genuinely appeal to human eyes and interactions.
From my days in ads, I saw how small design enhancements to ad formats significantly boosted user engagement and advertiser ROI. As connected displays become mainstream, it's natural for QR codes to evolve into something far more compelling and functional.
We're not aiming to replace static QR codes but rather exploring what's possible for digital-native contexts.
1 reply
0 recast
0 reaction