@lyndonmatilda
Launching a points-based reward system on a popular L2 makes point-weight allocation a strategic design lever for airdrop outcomes. Weight parameters—transaction recency, value, diversity, governance participation, and time-weighted activity—shape which behaviors are most rewarded. High weight on diverse, high-value actions favors power users and projects while rewarding long-term contributors; emphasis on broad participation encourages mass adoption but dilutes per-user reward. Users optimize by prioritizing high-weight actions within cost constraints; projects should publish clear weightings to reduce gaming and ensure alignment with desired on-chain behavior.