Lawson.fm

@lwsnbaker

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1117 Followers

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Heyo. Let’s play ▶️

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https://farcaster.xyz/lwsnbaker/0x99476744

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That's it. Download the app. Join a club. Get onchain. → orb.club

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Shout out to other mentioned in this Orb x Mask acquisition thread MaskDAO Ecosystem @fireflyapp @web3bio ✴✴✴ @LC @socialgraphvc @EthereumDenver @TokensoftInc @rara_social @dune.eth

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Shout out to those who made Orb x Mask acquisition possible Orb Founders & Team @KimmoOrb @nilesh @artmilitonian @kamskry @bselwesiuk @ManmohanTalwar_ @KasleSankalp @suji and @!12787 at @masknetwork

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It’s a long march to success. But Suji, Kimmo, the Mask & Orb teams, and I are all in. This isn’t a sprint to exit. It’s a big bad mountain to climb - a march to 1M creators onchain. So follow along.

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Now Orb's building for the next wave. The trends are simple: ✴ More time spent online and onchain. ✴ An AI-native world ✴ Endless content, but less meaning. Orb’s bet: real-time experiences and AI-powered helpers that actually support creators — not flood the feed.

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Orb had already nailed the basics: → Tipping → Collecting → Paid engagement (stickers) → Club access And they did it without falling into the “farm my coin” and meme coin launchpad traps. Culture-first, additive, not cash grab.

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Then at ETH Denver, I finally met the remaining co-founder, Kimmo, IRL. We skipped the panels. Spent the day at the Virtuals[.]io ai agent hacker house and ate pho. We were locked in - minds racing on what the next few years would look like. Completing sentences - you already know this love story.

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I met Nilesh Rathore back at ETH SF in 2022 — right when Orb was getting started. They were early, but the energy was palatable. I stayed close. First as a believer. Then as an investor — both at Mask and Social Graph Ventures. Eventually, I hired one of Orb's co-founder, Rohit Kumar, to lead product growth. He’s been a machine.

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I’ve spoken to 100s of founders. I’ve lived in Dune dashboards for 2 years. That’s how I found it: Steady organic growth. 50k+ MAU (Jan '25) on @LC A product people were using because they loved it, not because they were paid to. → Orb.club By ETH Denver 2025, we had a signed term sheet.

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I’ve bought and sold companies in crypto since 2016. 2016 (purchase) - Crypto wallet for SynapseFI 2018 (purchase) - Broker Dealer for Tokensoft 2023 (sold RARA) - Onchain engagement for Mask Growth doesn’t just mean product. Strategic growth comes through M&A.

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Suji, founder of Mask, calls us the “Tencent of Web3” — building shared infra for a portfolio of consumer apps: ✨ Firefly[.]social – what’s trending across social + chain 🖖 Web3[.]bio – link-in-bio for your online + onchain life We had the consumer. But something was missing: the creator.

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Since selling RARA[.]social to Mask, I’ve focused on growing Firefly[.]social and more recently Web3[.]bio. The belief was simple: We spent 10 years solving internet money. Now it’s time for consumer social to drive the economy that runs on it.

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What app has the best shot at bringing 1 million people onchain next cycle? That’s the question I keep coming back to at Mask. Here’s why I led the acquisition of @orb_club — the dominant app for creators to bootstrap their communities (aka clubs) and go viral on Lenschain.

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Notifications 🔔 on

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I haven’t had the nerve or urge to pickup drumming in decades. This song brought back the urge. Keep ‘em coming. Collected.

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Ratifying @procoin governance

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