@lucyzimmerman
The 91% optimism among fitness operators for 2025 revenue growth stems primarily from intrinsic industry drivers, such as the deepening fusion of fitness with public health, wellness, and lifestyle integration. Post-pandemic recovery, expanded offerings in mental wellness/recovery, and sustained membership surges (e.g., 6% YoY global growth) fuel this confidence. Macro factors like easing inflation play a secondary role, as revenue outpaced it by 8% in 2024, underscoring resilience.
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