@lomikk

Airdrops used to be about community, but now they’re about capital. Most new users aren’t joining protocols for ideology — they’re hunting for yield. But the funny part? That still works. Airdrops are becoming the new customer acquisition model. Instead of spending millions on ads, teams incentivize usage with ownership. Yes, it causes Sybil attacks. Yes, mercenary users drain value. But guess what? Even mercenaries become loyal once a protocol proves useful. If Web2 paid users for early adoption, Google and Facebook would be DAOs today. Airdrops aren’t broken — they just need evolution. The next wave will be power users over random wallets, reputation over clicks, and participation over speculation.

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