Love to ask questions, seek truth, and pursue good.
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The #1 compelling reason for me is always the quality of the content I can find on the platform. Sometimes features can be an intial draw (see for example, #AirChat), but the only sticky long term reason is the content/people.
Cultural norms shift on the margin over time, and across geographies, but core moral principles like do not lie, cheat, or commit murder, have been with us since the beginning of history and will be with us for as long as we draw breath.