@lloydfassett
Great question. I'd say everyone didn't understand the 'persona' of their users at all.
A part of the answer is understanding why Sergey, Larry and Vinod Khosla tried to sell Google to Excite @ Home who wouldn't pay $1 million for it. All those key players in that story didn't see what you're asking for.
I think they were still assuming the future looked like newspapers...ala Yahoo because, certainly the curation of professional content development would be why. It seems to me the unstated assumption was they history would rhyme. It didn't that time around at that level.
If they dug deeper into what the user really wanted, what the problem they were solving was, they might have seen the market differently.
It's great to ask that question, because that question is like physics for business. The basics, like physics, will stay the same but the solutions can evolve. The answer in business terms is looking at the problem you're solving deeper than the user can possibly be aware of how it can be solved.
0 reply
0 recast
0 reaction