@lior
That's a very good point. I think for sure if you don't have something people want, any effort to get it noticed is like filling a broken bucket, but often even having it - you are competing with giants:
Corporates with huge distributions
VC backed startups with tons of cash spent on ads
Other builders with large distribution (from previous ventures, or just well positioned social profiles)
All to say - having a great product is a necessary but not sufficient condition for success
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