@lior

I generally agree and am bullish on Farcaster long term, but my question is practical for a brand looking to spend their marketing budget - where do they get the most ROI - The cost isn't just open an account - it's operating it, running campaigns, competitions and activities that drive user growth - so in that sense - their ROI is measured on the impact they can get NOW vs. doing it on other medium (i.e - quests platforms, bounty networks, web2, KOLs and influencers etc...)

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