linda
7mo
Gauging opinions - what is the lowest $ threshold per claim you would be happy with for the airdrop offers?
Standard budget from teams is $10K -> 1.5K-2K users. Right now the amounts are often $5-7 which feels like a sweet spot in balance but open to feedback. The lower the amount the more users can be included
Think it's calling them airdrops that triggers people since the expectation is random generational wealth
Pressing a button and getting any amount of $ should be a good thing, just feels like expectations are off because of the naming association
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Idk - quests/bounties/claims
Might be worth work shopping - but might also just be a transitory period for expectations to shift
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Agree — these $ values are more aligned with Coinbase earn / rabbithole / layer3 style quests than airdrops
When I think airdrop, I think order of magnitudes $1k-100k
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i have a *lot* of thoughts about airdrops
still thinking through the strategy for /atlas
imo, airdrops should be about giving users a way to meaningfully engage and have a stake in your ecosystem
this is a day 1 problem to solve for every project bc it's directly tied to engagement + retention (not just attention)
that being said, if a team wants to airdrop a token to give users its dollar value, that's cool, too!!
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My $0.02: consider renaming them. The airdrop word carries a lot of weight in the space that people can’t part ways with.
Seeing as these tend to be meant to drive traffic they’re closer to promotions, incentives, rewards.
These are more like when hello fresh offers me $100 in credit to resubscribe.
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Makes sense, it's good feedback and will def think on it! If you have any suggestions on names too lmk
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Maybe a controversial opinion, but I actually think higher amounts to less people (and rotate / mix up distribution) would be better. Eg. $200 to 50 people
Larger amounts are more memorable and life changing, and in line with crypto expectations of airdrops
You could even stagger amounts like the usdc rewards program based on certain contribution / qualification criteria that the devs can select
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Makes sense, I misunderstood the goal as well, based on the name
$5 is plenty for a “Farcaster Earn” task. Some of the other quest platforms even went as low as $2-3
I think it would also reduce the public expectations / sentiment around this being ripe for farming. Nobody ever really cared about farming for quests, since the expectation is of smaller scale outcomes and lower intent users by nature
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I would say lower for example if it's $4, the marginal $1 difference increases distribution by 25%.
$4 reaches 2500 = $10k
$5 reaches 2000 = $10k
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Yea I can see that as well. Really depends on what type of user a dev is looking for.
So coinbase used to do like $1-3 quizes on new tokens.
We have miniapps currently that give away cents of different tokens and are liked.
You can definitely give away less than $5. But don’t call it an airdrop. If you going to call it an airdrop I think it needs to be at least enough to buy a burger.
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5$ is very generous.
However, i believe selling penalties should be reconsidered. I wrote a cast about this but to sum it up:
1. What if the $5 ends up being worth less and i sell it by mistake / in a warplet auto swap recommended by the wallet ?
2. what if i already had more tokens than what i've been airdropped, and i usually trade them?
3. I think account value (neynar score, follower's number, builder score, airdrop eligibility factors, etc) are worth more than selling or holding (basically ignoring) a 2-5$ handout.
Problems arise:
1. What if i already had some of the tokens airdropped and was actively trading them? should i simply lock those funds for good?
2. What if i mistakenly auto-swapped in-app tokens that were part of an airdrop (2-3$), to get usdc, as prompted by warplet (happened to me).
3. Ultimately, rewarding users
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Each team picks the criteria, shared more here
These were the first batch of ~10 airdrops to Farcaster users (~$110K so far). Early on as projects target potential new high quality users, they're factoring in how likely is this user to convert (not a retro airdrop)
Sometimes projects choose to exclude users if there have been *multiple* prior airdrop sales in the
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@linda I don't mind the numbers, I'm just confused why every time there is an airdrop I always don't enter the criteria. Even though I'm sure I've followed the existing criteria, and strangely my friend who is rarely active gets the airdrop. I feel like there's something wrong with my account.🤣
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How many of the Farcaster airdrops is your friend getting and how active are they? I would be surprised if they are getting a lot if not that active since most attributes have been a mix of mini app usage and onchain txns as well as followers (but you don't have to be as active for that I guess)
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Whatever the dollar threshold, should be enough to make meaningful use of the project app
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I think your approach has been good
Areas for improvement in my view are mostly for devs to make it clear and simple to use the airdrop in the app
