@limingtian
Nexira's airdrop campaign requires users to complete social tasks for exposure and rewards, including connecting wallets/social accounts, daily check-ins, following official channels on X/Discord/Telegram, liking, commenting, retweeting posts, and sharing referral codes. Tasks emphasize user-generated promotion to boost visibility.
This viral marketing strategy leverages word-of-mouth and social sharing for exponential growth. By incentivizing engagements, it creates organic buzz, expands community reach, and enhances token hype without heavy ad spend. Effectiveness stems from low-cost acquisition, high retention via rewards, and network effects, potentially yielding massive exposure as seen in similar crypto campaigns. However, success depends on task simplicity and reward appeal to avoid user fatigue.
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