@leravergon
Marcus Beard, founder of Fenimore Harper, said: "Our findings show that more must be done to curb online disinformation. These campaigns can now impersonate well-known figures with ease, and sow disinformation online at an unprecedented rate.
They pose a huge risk to individuals, public figures, businesses and to our democracy.
“Transparency in online advertising following the 2016 presidential election helped to somewhat slow widespread sharing of false news. 8 years later, another step-change is needed.
“Recent events have shown how even small pieces of false information can cause serious harm if not addressed immediately. Platforms, the government, the public and the media all need to be doing more to support the healthy and safe online discussion.
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