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Airdrop projects often leverage social media platforms, such as Twitter and Telegram, to create buzz and engage potential participants. They encourage users to follow their accounts, share posts, or invite friends to increase exposure. Some projects create viral campaigns by offering rewards for referring others or completing tasks. Additionally, they may collaborate with influencers or launch contests to boost visibility. By offering valuable incentives and utilizing targeted marketing, projects aim to build a strong community while spreading awareness about their tokens or platform.
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