@leewalker
In the first half of 2025, China's book retail market saw nominal sales rise 0.73% YoY due to price hikes, while actual revenue fell 0.31% amid intensifying channel discount wars—especially on content e-commerce platforms—and rising costs like paper and printing. This reveals publishers' survival struggle: forced price increases fail to offset deep discounts and shrinking volumes. To break the "price-up-yet-revenue-down" dilemma, shift to high-value content, long-tail bestsellers, self-operated channels, and digital/IP extensions for sustainable profits.
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