@lawrenceroman
Brands in the West are losing the plot.
Leadership in the West is failing shareholders by making siloed decisions disconnected from consumers.
Saks OFF 5th shutting down e-commerce to “drive store traffic” is 1995 logic.
Saks Fifth Avenue pulling off Amazon; one of its own investors: because it “hurts the brand” is pure 1985 nostalgia.
Meanwhile IKEA is closing stores in China to go lean and online-first.
Consumers already changed. Leadership in the west didn’t listen.
Business decisions require data, not emotion.
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